Ugly is the New Cool

For most people, Crocs have never been been considered the most fashionable style choice. But with shares in Crocs being up over 12% YTD (as of October 11th, 2019), it seems ‘ugly’ is the new cool. But this begs the question, “Who is buying them?” Accordng to reporting done by CNBC, Crocs are the 13th most popular footwear choice by average income US teenagers. So it seems the brand once synonymous with poorly dressed Dads and Uncles, is being giving a new lease on life by a new generation. 

For the full CNBC article, please click HERE. 

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